Jack in the Box
crowd-pleasing OOH & social assets for America’s favorite pastime
The fast food chain held a promotion throughout baseball season with rewards for hungry folks across Los Angeles, San Diego, Phoenix, and more.
It required a threshold awareness and an achieved headline based on the local team’s succeeding the goal.
Assets included stadium signage, web banners and targeted social ads.
Play Ball!
Los Angeles, CA
Dodgers\Dodgers Stadium
Awareness
My “Awareness” of this Campaign in Real Life
Achieved
San Diego, CA
Padres\Petco Park
Awareness
Achieved
Phoenix, AZ
Diamondbacks\Chase Field
Awareness
Achieved
Houston, TX
Astros\Minute Maid Park
Awareness
Achieved
St. Louis, MO
Cardinals\Busch Stadium
Achieved ONLY
Copywriter
Johnny Peguero
Supervising Copywriter
Jamie Wynn
Art Director
Stephanie Sczublewski
Studio Designer
Emerson Heasman
Andrea Nazario
Digital Producer
Nat Wilkes
Brand Executive
Marcela Carbajal
Chase Munroe
Project Manager
Shubha Chakravarty
Management Supervisor
Christina Gocoglu