Boomerangs
a series of splashy social posts for a local thrift store
The local thrift store Boomerangs sold a collection of ocean-themed clothing and household goods in mid-July, right around the time people are making their way to the Cape and Martha’s Vineyard.
Under the Sea
This summer collection was published exclusively on Instagram and tonally differs from their AOS.
All models featured are actual Boomerangs employees.
To bring the outfits to life, the items were staff picked by the models and appeared on an in-store clothing rack throughout the rest of the month.
Social Media Manager
Courtney Lee
Social Content Creators
Kathryn Capo
Johnny Peguero